It’s not necessary to use Beard Shampoo every day and, in fact, doing so could be counter-productive and actually strip the natural oils from your hair and skin. Joe therefore recommends that you use his Shampoo once or twice per week to keep it clean and hydrated. Don’t be fooled by the thin and runny viscosity of the Shampoo; it’s more concentrated than you think and you shouldn’t need much, even for longer beards. Start by dispensing one full pump into your palm and massage thoroughly into your wet beard. A rich white lather will immediately form. If necessary, you can repeat the dose at this point. Spend two minutes using your fingers to massage the Shampoo thoroughly into your beard, getting right down to the base of the hairs. Rinse out with warm water and pat your beard dry with a towel.
Now apply your Beard Softener (which should be used daily, even when not using Shampoo). Beard Softener can be applied to wet or dry beards. Dry beard thoroughly (preferably by patting gently dry with a towel, rather than using a hair drier, which can cause beard hair to become brittle).
Remember; this is a very concentrated and thick cream: You won't need to use much and a little will go a long way. Just scoop out a finger-tip of cream and wipe that into a palm. Then rub your palms together, and use both hands to distribute the thinned cream into your beard. Ensure you have full coverage, and spend at least two minutes massaging the cream right into the roots of your beard, so that the skin also receives nourishment. Start with a small scoop and add more as necessary for longer beards. Finish grooming with a good quality wooden beard comb to ensure that the balm is distributed evenly.
You can then leave your Beard Softener in, the longer the better. If you use it overnight, there's no need to wash or rinse out in the morning. The ingredients are perfectly natural and will continue doing their softening and moisturising work.
You can use your Beard Softener throughout the day, as often as you like, as it contains gentle, hydrating, natural ingredients. The invigorating and refreshing Peppermint scent makes a wonderful morning 'wake-up' routine for your beard and face. Having said that, as it's extra-thick and triple-whipped, you may choose to use this Beard Softener as a leave-in overnight treatment, because especially on darker beards, it may leave some white residue for a few minutes, until it absorbs fully.