Despite the gruff ‘Gnarly’ nickname, Joe is a friendly guy. You’d like him…

He earned the ‘Gnarly’ moniker because of his passion for vintage, well-used and loved items… his ’66 Harley-Davidson XLCH, his ’66 Triumph TT Desert Sled, his beaten-up ’69 Fender Precision, and the old friends he plays poker with (and usually loses money to).

Joe is a lot like you: He loves life, lives in the moment, and does everything with passion, spirit and fire in the belly (otherwise, why bother doing it at all, right?

Because Joe has mild Eczema, Rosacea and Seborrheic Dermatitis, he wanted to find a range of men’s grooming products that would be kind, hydrating and nourishing to even the most sensitive skin. That meant looking for products that were made entirely with high-quality ingredients sourced from nature; plant extracts and botanicals that were potent, effective and soothing. However, nothing seemed to quite do the trick for his skin.

So Joe went on a journey to research the best ingredients he could find, and started making grooming products for his own use. Having experimented comprehensively over a number of years, he finally arrived at some great blends that worked well – and smelled awesome (he only blends and balances essential plant oils to create the scents for Gnarly Joe®, which ensures that there isn’t even a small percentage of manufactured chemical or alcohol in his products). He was so pleased with the results, he began sharing these skin care products with friends.

Slowly, Joe hand-made small batches of grooming products using the best ingredients he could find, and started selling them in limited quantities on Amazon in the UK. That seemed to work pretty well, and customer feedback continued to be encouraging. At this stage, Joe realised the journey had become both a passion and a calling. And that’s how we’ve ended up with you reading this.

Research suggests that up to 60% of what we spread on our skin (topicals and moisturisers), gets absorbed into the bloodstream… which, when you think about it, makes a lot of sense. After all, where else would those skin treatments go? With that in mind, doesn’t it stand to reason that we should be extremely careful about what we put on our skin?

That’s why Joe has explored the powerful, sustainable solutions that nature can provide in abundance, to find plant extracts, botanicals and natural ingredients that can positively benefit men’s skin – from the inside out.

Joe hopes you’re looking for sustainable natural skin care solutions and looks forward to welcoming you as a customer.

Perhaps you’re ready to give a smaller grooming brand a chance… a brand like Gnarly Joe® who’s doing it for the love of it, with passion, spirit and fire in the belly? If you decide to join the party, do stay in touch and let Joe know how you get on. After all, he’s making grooming products for men like you.

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