Use daily and apply after washing beard (Beard Softener can be applied to wet or dry beards). Dry beard thoroughly (preferably by patting gently dry with a towel, rather than using a hair drier, which can cause beard hair to become brittle).
Remember; this is a very concentrated and thick cream: You won't need to use much and a little will go a long way. Just scoop out a finger-tip of cream and wipe that into a palm. Then rub your palms together, and use both hands to distribute the thinned cream into your beard. Ensure you have full coverage, and spend at least two minutes massaging the cream right into the roots of your beard, so that the skin also receives nourishment. Start with a small scoop and add more as necessary for longer beards. Finish grooming with a good quality wooden beard comb to ensure that the balm is distributed evenly.
You can then leave your Beard Softener in, the longer the better. If you use it overnight, there's no need to wash or rinse out in the morning. The ingredients are perfectly natural and will continue doing their softening and moisturising work.
You can use your Beard Softener throughout the day, as often as you like, as it contains gentle, hydrating, natural ingredients. As it's extra-thick and triple-whipped, you may find it more suitable as a leave-in overnight treatment, because especially on darker beards, it may leave some white residue for a few minutes, until it absorbs fully.