There are moments in life when you realise that something you’ve been looking at for years, perhaps decades, has been quietly sitting there, being far more important than you ever gave it credit for. Don't worry, I'm not about to lecture you about appreciating your partner more...

Gnarly Joe® is truly terrible. As an independent brand that’s passionate about delivering the highest quality hair, skin and beard care (using natural ingredients, don’t forget), we really should spend some time in clamouring for your attention. Not doing any advertising or promotion really is a heinous and unforgivable crime for any brand attempting to compete in the harsh and unremitting battle for market share.

It's a cardinal sin for any brand, but for far too long, we've been too busy to write blogs, advertise, or do any social media. It's inexcusable, I know, but we've spent the past two years obsessing about improving older formulations, and developing exciting new products. So it's just as well that every so often, someone is kind enough to do the advertising for us.

In a word: Yes. Here's why...

We're exceptionally proud to have been recognised by Lux Life Magazine, who gave us two awards: the Men's Health & Wellness Innovation Award, and Best Natural Men's Skin & Hair Care Company.

We're sure you'd agree that the mark of a truly iconic brand – and a measure that a small indie skin & beard care company, has really made it – is when, after eight years of diligent slog, they're finally able to sponsor a racing team, and enter the high-octane world of motor racing...

You know me; I'm not one to brag whenever we receive a mention in the press... OK, I am. You got me. I'm delighted to announce that in the July 2022 edition of Health & Wellbeing Magazine, you'll see a lovely review of our ever-popular Night Time Recovery Anti-Ageing Moisturiser Serum.